Affirmative action Does it work today essays

Affirmative action Does it work today essays The Unites States Constitution, in Amendment XIV, Section 1, states, "All persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the State wherein they reside. No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws. (1)" Affirmative action can trace its roots back to the 14th amendment, although it did not really get started until Title VII of the 1964 Civil Rights Act was passed, giving minorities equal employment rights. The overall strategy and outline for this plan were contained in Executive Order 11246, which was issued by President Lyndon B. Johnson in 1972 (Gilbert et al. 2). This led to a wave of programs that were intended to further the equal employment opportunities for minority individuals. Affirmative action programs were intended to legally require organizations to be diverse. During the 1990's these programs have come under a lot of scrutiny and are being replaced with a concept known as diversity management. . Managing and valuing diversity are key aspects of organizational behavior, but the question lies in how to create the diversity within the organization. In this paper, I will examine several articles that will give us reasons that affirmative action should be replaced by dive rsity management, as well as one that believes that affirmative action is still needed in today's society. Mary Guy believes that affirmative action programs are still needed today. She noted that if we lived in a perfect world we would not have a need for organizations to have affirmative action programs (240). However, since people have a tendency to work around people that are most like us, programs are needed to ...

Danka for Thank You, Bitteschön for Youre Welcome

Danka for Thank You, Bitteschà ¶n for You're Welcome Courtesy is important no matter what country youre visiting. In Germany, however, there is greater emphasis on formalities and speaking to people in die Hà ¶flichkeitsform:  addressing acquaintances, colleagues, and people you dont know with Sie as opposed to du/ you, which is reserved more for family and close friends.The same goes when expressing thank you and youre welcome in German. There is a more formal way and a less formal way of stating these expressions. Below you will find a list divided as such, however many expressions are fine in both situations since just simply stating thank you and youre welcome is polite in and of itself. The most important thing to keep in mind is to use Sie/Ihnen and du as appropriate. (Please note that the translations are not always literal, but rather an English equivalent.) More Formal Ways of Saying Thank You: Most common: Dankeschà ¶n, Danke sehr Other ways: Schà ¶nen Dank (Many thanks)Besten Dank (Best of thanks)Haben Sie vielen Dank! (Many thanks)Ich bin Ihnen sehr dankbar (Im very grateful/thankful to you)Ich danke Ihnen (I thank you)Herzlichen Dank (Heartfelt thanks)Ein herzliches Dankeschà ¶n (My/Our heartfelt thanks)Danke vielmals (Many thanks), Ich danke Ihnen vielmals Vielen Dank (Many thanks) Less Formal Ways of Saying Thank You DankeVielen Dank (Many thanks)Danke vielmals (Many thanks)Tausend Dank (Thanks a million) More Formal Ways of Saying Youre Welcome Bitteschà ¶n Bitte sehrGern geschehen (It was my pleasure)Mit Vergnà ¼gen (With pleasure) Less Formal Ways of Saying Youre Welcome Bitte Gern geschehen (It was my pleasure)Gern (shortened form of Gern geschehen)Nichts zu danken (Dont mention it.)Schon gut (Thats fine. No problem)Kein Problem (No problem) You may need some other words for polite conversation, including understanding how to say please in German.

Youth Gang Members Essay Example | Topics and Well Written Essays - 1250 words

Youth Gang Members - Essay Example The question whether convicted youth gang members should be treated like other juvenile delinquents including status offenders is very crucial in very many states. This resource manual strives to address this question. As a starting point, this paper will look at the evolvement of gangs and the background of juvenile justice system. There is no one accepted or straightforward definition of a gang. The public and media use the term ‘gang’ more loosely than those in the criminal justice system. A youth gang is commonly thought of as a self-formed association of peers having a gang name and recognizable symbols, identifiable leadership, a geographic territory, a regular meeting pattern, and collective actions to carry out illegal activities. Most gang members define their gang along one or two basic definitional lines which are involvement in crime and the affiliation and cultural aspects of gang membership that make it like a family in the eyes of many members. The youth g ang problem in many states has become an important policy issue largely because of the increasing youth gang violence and the apparent proliferation of youth gangs throughout all sectors of the nations. Youth gangs pose a significant challenge in juvenile justice. There seems to be little evidence that the influence of these gangs is diminishing or that it will become less of a problem in the future. Therefore, it is important that practitioners in juvenile confinement facilities have good information about ways to address the nature and extent of youth gang problems. There are many reasons why youths join gangs and sometimes the adolescent doesn't exactly know why. However, some of the more common reasons include: To experience a sense of family, belonging or fellowship. To gain respect, a positive self-image, status. To experience power and control in their lives. To realize financial gain. For excitement and fun; and other social gains. For protection from neighborhood or rival gang violence. Because of recruitment intimidation. Because it is a family tradition. Due to peer pressure. Because the dangers of gang involvement are not understood. In the late 1800's, juvenile courts were established as an alternative to the adult criminal justice system. The juvenile justice system was designed specifically to meet the needs of non-violent, juvenile offenders and children at risk of becoming juvenile delinquents. Historically, juvenile crimes were considered "youthful indiscretions," warranting lenient treatment and rehabilitative responses. Unlike the offense-based adult system, the juvenile justice system is offender based, focusing on rehabilitation rather than punishment. Recently, many states have attempted to strike a balance among system and offender accountability, offender competency development and community protection. According to the United Nations Convention on the Rights of the Child ("U.N. Child Convention"), which the General Assembly adopted and formally ratified in 1998, Children and adults should not be treated equally under the international human rights regime. Before proceeding, it is necessary to examine the special rights of children enumerated in the same. Anti-gang legislation was a sudden shift in the legal trajectory that could be traced for the treatment of juvenile delinquents. Previously, implementation of significant reforms including specialized procedures and legal norms for the treatment of juveniles in conflict with the law was encouraged. This exceptional process, however, was revoked under anti-gang legislation resulting in recognition and treatment of juve

Real Estate Development MSc Personal Statement Example | Topics and Well Written Essays - 500 words

Real Estate Development MSc - Personal Statement Example f structures often blind to others and enabled me to gain deeper understanding of the CAD programs which contributed to the success during my work experiences. However, it became apparent that finished buildings and structures were not the entire processes, the overlaps that existed between the buildings and business made me want to dig deeper in this process that is why I have chosen to incline my career towards this direction. Though designing structures, still interests me what interest me, the most is the cost and management side of the structures. I have gone through numerous blogs and studied resource works from RICS’s surveying.com and have become intrigued by the behind the scenes logistics and work effort that are undertaken to construct buildings. A change of heart in interests has formed the basis of changing my career to be a quantity surveyor. I engaged in work placement with Northacre on may last year where my interest in the building of structures developed. I also gained practical experience in the process. Most important is that I gained firsthand knowledge on completion of a construction project from scratch, analyzing the development issues and solutions to the issues during different phases of construction. Precisely I gained experience on the various factors that have to be taken into account, whether they are related to the designs or the stockholders. I learnt how to create designs using the CAD software and how to make the presentations to clients. During my time at Northacre I spent a lot of time engaging with both architects and quantity surveyors. It is at his point that I decided that the property development side was my way to go and follow. I have been greatly inspired by the experience I have gained during my placement period that is why I have selected property development as the topic of my dissertation that proves my desire and thirst for knowledge of the construction development process. I marvel at built world that surrounds

Organizational culture Essay Example for Free

Organizational culture Essay 1. Discuss several areas in which HR can affect organizational culture positively or negatively. A human resources department plays a significant role in determining the culture of an organization. Human resources cultivate and execute policies and procedures in key areas such as hiring practices, compensation, management relations and employee conduct and behavior. The decisions made by the human resources department can have significant positive and negative implications for the overall cultural quality of the organization. Some of the affected areas include creating awareness, compensation plans, hiring practices and behavior. Company executives may not always have a true understanding of their corporate culture, as they are often far removed from the front lines of the operation. Human resources personnel can provide the benefit of instructing top management as to what the culture is really like. This may lead to positive changes in the corporate culture, it could also lead to changes that meet with resistance from employees, such as when management decides it needs to change or eliminate popular employee programs that it deems wasteful or unproductive. When it comes to compensation, the human resources department typically accepts the responsibility of designing compensation programs for the organization. Depending on how they achieve this, it could have a positive as well as negative impact on organizational culture. For example, an incentive program for salespeople may provide the opportunity for these employees to increase their compensation through greater productivity. Nevertheless, it could also cr eate an environment where the salespeople are competing against each other, leading to the deterioration of teamwork and morale. Human resources also determine the hiring and recruiting practices used by the organization, which has a great impact on the organizational culture. A strong attention to characteristics of job candidates such as education and experience can certify that the company hires employees who are capable of performing the job. In contrast, if there is a lack of focus on characteristics like personality and people skills, the company may end up hiring candidates who will have difficulty being a sole member of the corporate culture. Another key area subsiding under human resources is the conduct of the organizations members. In many organizations, particular larger ones, this involves the development of a code of conduct or ethics that specifics how employees should treat each other and conduct their daily activities. An operative code of conduct that denotes the core values of the organization and is strictly enforced can promote a culture characterized by high levels of ethical behavior. On another note, a weak code or one that is only given lip service by human resources could lead to a culture of dishonesty and distrust. 2. For many individuals, the nature of work and jobs is changing. Describe these changes, some reasons for them, and how they are affecting both HR management and individuals. In reference to our textbook, our world is ever changing when it comes to the workplace. Some of the issues that affect the organization include technology, changing demographics, education and cultural issues. According to the article, â€Å"The Changing Nature of Organizations, Work and Workplace,† In todays world, the structure, content, and process of work have changed. Work is now: * more cognitively complex * more team-based and collaborative * more dependent on social skills * more dependent on technological competence * more time pressured * more mobile and less dependent on geography. In todays world, you will also be working for an organization that is likely to be very different due to competitive pressures and technological breakthroughs. Organizations today are: * leaner and more agile * more focused on identifying value from the customer perspective * more tuned to dynamic competitive requirements and strategy * less hierarchical in structure and decision authority * less likely to provide lifelong careers and job security * continually reorganizing to maintain or gain competitive advantage. 3. Why is it important for HR management to transform from being primarily administrative and operational to becoming a more strategic contributor? According to the PowerPoint, â€Å"Changing Nature of Human Resource Management,† Dr. Zaw states that the typical roles are still apart of human resources managers job descriptions, but the magnitude and percentage of each within the job description has altered. Human resources roles typically include; * Processing and recording keeping * Operational and employee advocate role Human resources strategic roles typically include: * â€Å"having a seat at the table† by contributing to organization results and success * Human resources becomes a strategic partner * When it focuses on creating program that will enrich the organization performance * Engage human resources in strategic planning at the onset * Contribute in the decision making in reference to mergers acquisitions and downsizing * Recreating of organizations and work processes * Accounting and documentation the financial means of human resource activities He then explains the nature of strategic Human Resource Management. 1. The relationship of the organizational and HR strategic strategies a. Cost Leadership includes i. Competition on the basis of low price and high quality of product or service ii. Relies on building employees fit specialized needs iii. Requires a longer human resources planning horizon approach b. Differentiation iv. Competition on the basis of either offering distinctively different products or services v. Relies on hiring needed skills vi. Needs a shorter planning time frame in order to be responsive to dynamic environments 2. Organizational Productivity and Efforts c. Human Resources Productivity vii. Unit labor costs computed by dividing the average cost of workers by their levels of output viii. Low unit labor costs can be a basis for strategy focusing on human resources ix. Productivity and unit labor cost can be determined at the global, country, organizational or individual level. d. Organizational Effectiveness and Financial Contributions of Human Resource x. Linking with financial executive to certify human resources financial contribution to organization’s performance e. Customer Service and Quality Products Linked to Human Resources Strategies xi. High quality productions and services are the outcome of human resources enrichment to the organizational performance f. Organizational Culture and Organizational Effectiveness xii. Organization culture is the values and beliefs shared amongst the organization. 4. What steps can HR professionals take to ensure that mergers and acquisitions are successful? How can HR help during the integration process? In reference to the article, â€Å"What is the Role of Human Resource During a Merger?† , Diane Chinn covers five distinct areas that human resources must focus on during a merger which includes executive coaching, employee communication, culture integration, employee retention and human resources integration. Executive Coaching: Even though human resources have been considered a major staff function, it is shifting more to an essential strategy function. In the process of a merger, human resources should function as executive coaches assisting leaders in understanding the relationship with effective human resources management and merger success. It also gives management insight to the different assumption of issues that may hinder the merger and find different solution for dealing with the issues. Employee Communication: There should be ongoing communication with the employees in reference to the success of the merger. Even though employees do not understand the reason for the merger, they may presume to be against the decision without effective communication. It’s the responsibility of the human resources department to create a communication strategy in reference to each step of the merger process. Cultural Integration: It is the responsibility of human resources to examine and compare the cultures of the two organizations and develop and execute a plan to address cultural issues that could affect the merger such as shared or conflicting values, beliefs and assumptions. Employee Retention: Human resources must ensure that employees have the necessary skills and knowledge needed for the organization remain a part of the merged organization. Human Resources Integration: When the companies merge, there are duplicate systems that must be consolidated or merged. This is especially true in HR where employee management, compensation and benefits, employee training, development and HR information systems must continue to function throughout the merger process. 5. Many companies in the United States have recently put an end to the practice of giving an annual employee Christmas party due to complaints by employees with non-Christian religious backgrounds or spiritual values who claimed the Christmas party was discriminatory employment practice. These dissident employees argued that the employer who celebrated by paying for an employee Christmas party favored Christianity over other religions and belief systems. Do you think non-Christian employees are treated illegally or unethically when the employer decides to give a Christmas party for all the employees? What is the basis of your decision? What would be a reasonable accommodation that an employer could make to satisfy both the Christian and non-Christian employees? Yes, I do feel that non- Christian employees are treated unfairly because employers should be delicate to the religious beliefs of their employees. Title VII of the Civil Rights Act of 1964 prohibits discrimination in employment on the basis of race, color, religion, sex or national origin. I feel that no one should be forcing to do something that’s not a part of their beliefs or character. My recommendation would be to have an end of the year celebration where all are able to attend and possible share their cultural experience with everyone through foods, decorations and performances.

All Quiet on the Western Front Essay: Effective Criticism of War :: All Quiet on the Western Front Essays

All Quiet on the Western Front:   Effective Criticism of War  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     All Quiet on the Western Front was a sad tale of Paul Bà ¤umer, a lad just entering adulthood, who fought in a war that he did not even believe in. Erich Maria Remarque wrote this novel to show the war through the eyes of Paul, who saw everything that happened; every death, every horror, and all the bloodshed. Remarque denounced war by showing how it destroys human lives and, more   importantly, how it devours the human soul. World War I was pointless to the young soldiers who did not even seem to know why a war was being waged. Paul showed how war affected an entire generation, of people, which he represented through Paul. Altogether, All Quiet on   the Western Front was a powerful and moving criticism of the war.    Every character in the novel was a tragic character and a sad loss in the war. This includes Paul, whose eyes Remarque used to show the atrocities of war to the world. All the events were shown without heroism, or at least without what was officially determined to be heroic by the people. Paul watched people die and killed people, something that tore him apart emotionally, but for which he would be considered a hero for. "We reach the zone where the front begins and become on the instant human animals" (56). The humanity was taken away from these soldiers, a horrible and mournful thing, and completely unwarranted. These were students like Paul, farmers like Detering, and other ordinary men who were enlisted and taken to the front, not really knowing what they were fighting for, stripped of even their humanity. At one point Paul even said "[i]n many ways we are treated quite like men" (91). However, they were men, even though they were made to feel like animals. They were still men. Remarque effectively used Paul's experiences to illustrate his criticism of World War I, showing the destruction to humanity and human emotion. There was already the mention of the soldiers becoming animals when at the front. He described this further: "The blast of the hand-grenades impinges powerfully on our arms and legs; crouching like cats we run on, overwhelmed by this wave that bears us along, that fills us with ferocity, turns us into thugs,

Classical and Operant Conditioning

Classical and Operant Conditioning Classical conditioning is a basic form of learning in which one stimulus comes to serve as a signal for the occurrence of a second stimulus. During classical conditioning, organisms acquire information about the relations between various stimuli, not simple associations between them. (Psychology, pg. 170). In classical condition a stimulus, or a physical event capable of affecting behavior, that initially doesn’t elicit a particular response can obtain the capacity to elicit that response as a result of repeated pairing with a stimulus that can elicit a response.Classical conditioning became part of a careful study in the early twentieth century, when the Russian psychologist Ivan Pavlov identified it as an important behavioral process. Pavlov started out his research focusing on the process of digestion in dogs. Along his research he noticed that the dogs from his studies often began to salivate when they saw or smelled food but before they even tasted it. Some of the dogs even salivated at sight of the pan where the food was kept, or at the sight of the person who usually brings the food. Pavlov said that the stimuli had somehow became signals for the food itself.The dogs had learned that when the signals were present, food would soon follow. Pavlov quickly recognized the potential importance of his observation and started shifting his research. His experiment started out with a neutral stimulus, or a stimulus that has no previous effect of salivation such as the bell. He rang the bell then immediately followed it by a second stimulus know to produce salivation, such as a dried meat powder that was placed directly in the dogs mouth. The meat powder is considered to be the unconditioned stimulus or UCS, because the ability to salivate was automatic and not learned.On the flipside the salivation of the dog to the meat powder is the unconditioned response or UCR. The bell now is termed the conditioned stimulus or CS beca use the ability for it to elicit saliva from the dog is dependent on being paired with the meat powder. Salvation in response to just the bell is called the conditioned response or CR. He found that if you ring the bell then give the god the meat powder soon or later the dog will start to salivate just to the ring of the bell without the meat powder even present.Extinction is the process in which you lose the ability to evoke conditioned response when it no longer is followed by a unconditioned stimulus. In the case of Pavlov’s dogs, extinction could occur if Pavlov kept ringing the bell and not following it up with the meat powder. This means the dog no longer salivates in response to the bell. If Pavlov keeps ringing the bell sometimes the dog might remember about the meat powder and salivate even though no meat powder is present. This is called reconditioning.This means the rapid recovery of a conditioned response (CR) to a conditioned stimulus (CS)- unconditioned stimulus (UCS) pairing. Let’s say Pavlov stops working with the dogs for several weeks because he is working on other research, then suddenly goes back to the dogs and rings the bell, the dogs should in theory then salivate due to a process called spontaneous recovery. This is the reappearance of a weakened conditioned response (CR) to a conditioned stimulus (CS) after an interval of time following extinction.If Pavlov was cooking something and the timer goes off making a ringing sound, the dogs most likely would salivate because of a process called stimulus generalization, or the tendency of stimuli similar to a conditioned stimulus (CS) to evoke conditioned responses (CR). Through the process of stimulus discrimination, or the process by which organisms learn to respond to certain stimuli but not to others, the dogs will salivate to the ring of a bell but if the door bell rand they would not salivate because they discriminate and can tell the difference between the bell and the doo r bell.Psychology. about. com says that classical conditioning is used in everyday life by many dog trainers helping to train people’s pets. Some techniques are also helpful in the treatment of many phobias or anxiety problems. Teachers can apply classical conditioning in the classroom by creating a positive classroom environment to help students overcome anxiety or fear especially with classroom speeches. It helps to get the student relaxed instead of anxious. Operant conditioning is a process through which organisms learn to repeat behaviors that yield positive outcomes.In operant conditioning it is broken down into reinforcements and punishments. In the reinforcement part there are two reinforcers, positive and negative. A positive reinforcement is a stimulus that strengthens responses, and a negative reinforcement is a stimulus that strengthens responses that permit the organism to avoid or escape from their presence. An example of a positive reinforcement is when I broug ht home my report card in 6th grade and there were all A’s my mom and dad gave me 5 dollars for every A.The target behavior for that example would be the getting A’s and the positive reinforcement would be my parents giving me 5 dollars an A. An example of a negative reinforcement would be on a cold and dark morning your all snug and warm under your covers, and suddenly your alarm clack goes off across the room. Getting out of the warm bed is the last thing you want to do but the noise is intolerable. The target behavior is turning off the alarm, and the negative reinforcement is getting out of the warm bed in order to turn off the annoying alarm clock.The punishment section of operant conditioning is broken in half just about the same way. There is negative and positive punishment. In negative punishment, the rate if a behavior is weakened or decreased because the behavior is linked to the loss of potential reinforcements. An example of a negative punishment is in a k indergarten class a young boy lashes out and hits the teacher in the stomach with a pencil as he throws it. The teacher sentences him to 10 minutes in the time out corner. The target behavior is the lashing out and throwing the pencil.The negative punishment is the 10 minutes of isolation in the corner. In positive punishment, stimuli weaken responses that precede them. For example you are driving home from work at an excessive speed, About 25 mile per hour over the speed limit. As you go over the little hill you see a state trooper parked on the side of the highway with his radar gun pointed right at you. The next thing you know is the flashing lights are right behind you and pulling you over. You get a pretty hefty ticket for your speeding. After you pay your fine you always obey the speed limit signs.The target behavior in this example is the speeding and the positive punishment is the speeding ticket you receive for speeding. B. F. Skinner is known as the father of operant condi tioning. He invented a box called the Skinner box where a rat is trapped inside with a lever. Every time the rat presses the lever it receives a food pellet. Shaping might have to be used in order to get the rat to press the lever. Shaping is a technique in which closer and closer approximations to desired behavior are required for the delivery of positive reinforcement.Basically this means Skinner might have had to shock the rat’s feet when the rat started going the wrong way. That way it will remember to not go that way. When it finally presses the lever the food pellet drops and it works as a positive reinforcement because if the rat got a food pellet from pressing the lever maybe he will do in again and remember that whenever you press the lever you get rewarded with a food pellet. There are many different schedules of reinforcement you can follow. A schedule of reinforcement is rules determining when and how reinforcements will be delivered.A continuous reinforcement sch edule is a schedule in which every occurrence of a particular behavior is reinforced. A fixed interval schedule is a schedule of reinforcement in which a specific interval of time must elapse before a response will yield reinforcement. There is also variable-interval schedule which is a schedule in which a variable amount of time must elapse before a response will yield reinforcement. A fixed ratio schedule occurs only after a fixed number of responses have been emitted.Variable-ratio schedules are delivered after a variable number of responses have been performed. The last is a concurrent schedule of reinforcement. It is situations in which two or more behaviors each have its own reinforcement schedule and are simultaneously available. Works Cited * Baron, Robert A. Psychology (With Mind Matters CD-ROM). Danbury: Allyn & Bacon, Incorporated, 2000. * â€Å"Classical Conditioning – Introduction to Classical Conditioning. † Psychology – Student Resources – Psychology Articles. 06 Jan. 2009 . * Plotnik, Rod, Haig Kouyoumdjian, Dennis Coon, and John O. Mitterer. Introduction to Psychology 1505. Cincinnati State Technical & Community College. Mason, Ohio: Cengage Learning, 2008. * Skinner, Burrhus F. About Behaviorism. New York: Alfred A. Knopf, Inc. , 1974. * Staddon, John. The New Behaviorism : Mind, Mechanism and Society. New York: Psychology P, 2000. * Wade, Carole, and Carol Tavris. Psychology. New York: Addison-Wesley Longman, Limited, 1996. * Watson, John B. Behaviorism. New York: The People's Institute Company, Inc. , 1924.

The role of originality and creativity in setting out a good marketing communication strategy

Introduction The paper panda tour of introducing 1600 paper pandas in Hong Kong has demonstrated the use of quite original and creative elements, which are important aspects in setting out a good marketing communication strategy (Ng, 2014). It has been indicated that marketing managers have tried their best to use original methods of attracting customers to particular products and services. The dimension of creativity implies one’s talent in presenting projects that not only keep the attention of the audience but also make them realise that creativity is an indicator of long-term success (Thun, 2010). The objective of this paper is to explore the impact of originality and creativity on the process of developing a positive marketing communication strategy. Originality and creativity are major elements in setting out a relevant marketing communication strategy. These aspects allow marketers to send reliable brand messaging across numerous marketing channels, including social media which is associated with adequate creativity (Porcu, del Barrio-Garcia, & Kitchen, 2012). The paper panda tour serves as a proper example of how business should provide customers with more than the standard form of advertising (Thun, 2010). For instance, the idea of Integrated Marketing Communications (IMC) makes a clear sense in this context by emphasising the originality and creativity dimensions of the strategy behind the paper panda tour. Researchers suggest that marketing teams should focus initially on the customer, which is the case with the paper pandas (Porcu, del Barrio-Garcia, & Kitchen, 2012). Customers are exposed to the original and creative project of paper pandas through a mix of integrated communication methods, which are considered by people eye-catching and trustworthy. According to marketing researchers, IMC is an innovative and creative step because the complete culture of marketing agencies, in-house marketing departments, and marketing consultants had expanded the idea of separating advertisement, direct marketing, sales promotion, and public relations, rather than the pleasant, customer-centred development process that IMC requires (Duncan & Mulhern, 2004). Integrated Marketing Communication has become an important part in marketing because the technological system has the integration of business stakeholders (Kalamas, Mitchell, & Lester, 2009). According to experts, planning and implementation of all marketing communications are required to be done in an original and creative manner in order to meet the marketing objectives and attract more customers (Vance, Howe, & Dellavalle, 2009). The process of building and applying different communication programs reflects in the possibility to have a solid impact in the future over time (Kitchen & Schultz, 1999). The general IMC method focuses on customers and functions to establish and classify the methods to extend the influential communications programs. For the creators of the paper panda tour, it has become important to plan, develop, implement and assess the coordinated and measurable influential marketing communication programs applicable to external and internal viewers over time (Laurie & Mortimer, 2011). It is a policy in which different marketing communication tools like promotion, public relations, sales promotion, direct marketing and personal selling operate together to strengthen the communication process to target consumers. Such holistic and creative approach has led to the popularity of paper pandas. Media has experienced a wide phase of development in the last decade, implying that the creators of this original project have considered the importance of applying essential marketing strategies to reach out an optimal number of customers (Duncan & Mulhern, 2004). Marketing managers were formerly focused on advertising their product/service through traditional marketing forms like TV, radio and newspapers (Gronroos, 2004). However, now the current marketing trend appears to be digital as Information Technology has become an important element of daily lives (Reid, 2005). The digital aspects of originality along with the physical dimensions of creativity evident in the massive project of paper pandas have indicated the use of proper communication strategies. A concept shift has been presented, or in other words, the creators of the project have focused on demonstrating a move from traditional marketing towards digital content that flows across various integrated media channels. As a r esult, more people can be informed about the project of the paper pandas and thus would prefer to see it (Laurie & Mortimer, 2011). The theory definitely suggests about building the marketing communication mix which is considered being interdependent and bringing more incorporation and moving towards having several methods of accessing media, i.e. bringing in more flexibility in the marketing mix by using a combination of traditional and new digital media. Furthermore, it refers to the actions of media audience as being migrant, i.e. changing the marketing form that can provide them with the required experience. In such marketing environment, customers are dynamically involved and looking for new, original and creative content to make proper connections. Transition has played a relevant role in shifting the marketing trends, which is obvious in the formation of the paper panda project. The concept of transition indicates that the traditional media is not being displaced; rather its operations and significance are being shifted with new media options (Reid, 2005). This reflects in providing detailed online information about the project, such as in social media platforms and blogs. For instance, in a blog by Ng (2014), the focus is on describing the paper panda project in detail, with an emphasis on the substantial number (1600) of paper pandas exhibited to the audience in Hong Kong. In this way, media transition is more than merely a technological shift changing the relationship between existing technologies, sectors, markets and supporters (Kelm, 2011). Transition has brought remarkable changes in the media rights and has improved marketing media concentration. The elements of originality and creativity have played an important role in forming a good strategy that involves a combination of different IMC elements (Michaelidou, Siamagka, & Christodoulides, 2011). According to marketing experts, there are five established IMC elements known as Advertising, Promotion, Direct marketing, Personal selling and PR (Public Relations). It has been indicated that the paper panda project in Hong Kong has been successful in covering all these elements and achieving substantial customer interest (Porcu, del Barrio-Garcia, & Kitchen, 2012). A good marketing strategy normally focuses on building original and creative content that creates attention as well as motivational encouragement for users to share it with their friends and families (Kelm, 2011). For instance, the paper panda project can be adequately popularised through different social media platforms because it is a relevant step to rely on the contribution of different users to talk about the exciting project. The keys to social media success are user contribution, user brand loyalty, user enthusiasm, and the communication between people (Laurie & Mortimer, 2011). The introduction of an original and creative design related to the paper pandas, and the creation of opportunities for social interaction, are some of the features making this project quite appealing to the general audience. Many marketing experts long before have recognised synergism and originality as important concepts behind the introduction of a good marketing strategy; the incorporated effect of each effort would force the marketing communication to become more effective (Laurie & Mortimer, 2011). In this way, originality and creativity can enhance the brand image and popularity of companies that consider the importance of endorsing those concepts (Kelm, 2011). Communication, especially if it is done in an original manner, also represents a significant driver of marketing communication activities. Communication, as seen in the paper panda project, is a fundamental element which allows the creators of the project to connect with the audience (Duncan & Mulhern, 2004). This simply occurs through communicating of ideas and seeking to establish particular perceptions of these original paper pandas introduced in a quite creative way. With the rapid development of technology, modern organizations can utilise different communication channels to attract a significant number of customers. As mentioned, the role of social media platforms is important in the process of facilitating organisational communication (Kelm, 2011). The creators of the paper panda project have obviously ensured the creative application of a relevant marketing planning platform in a direction of expanding the positive impact of communication on all stakeholders (Ng, 2014). Commu nication has a strategic role in contemporary organisations. It is important to emphasise its priority of expanding particular marketing activities through the development of diverse communication channels. The emphasis is to deliver a consistent and properly structured message about the original project. Creativity is basically the application of better ways of solving organisational problems. The ability of an organisation to change in the environment provides the degree of elasticity and adaptability in all kinds of situations through creativity (Laurie & Mortimer, 2011). Originality means that a company has promising financial prospects that will ensure increase in profits. It means that whatever changes occur in the market, the company will continue to grow by providing the required services, hence increasing its market share and in the end have high revenues. Thus, originality and creativity can be used as adequate measures of performance as related to the paper panda project (Ng, 2014). It is important to mention that this project is quite flexible and has produced the necessary positive effects that original and creative projects usually produce in the audience. This paper discussed the role of originality and creativity, which have been indicated as essential principles of a good marketing strategy (Duncan & Mulhern, 2004). Details about the paper panda project have been provided, as this information was closely related to the dimensions of originality and creativity (Kelm, 2011). The paper focused on explaining how the paper panda project ensured the use of originality and creativity in the sense that no one has ever done a similar project. In conclusion, the success of this project points out that marketing managers have demonstrated the implementation of a proper marketing strategy combining the dimensions of originality and creativity. References Duncan, T. & Mulhern, F. (2004). A white paper on the status, scope and future of IMC. New York: McGraw-Hill. Gronroos, C. (2004). The relationship marketing process: Communication, interaction, dialogue, value. Journal of Business and Industrial Marketing, 19(2), 99-113. Kalamas, M., Mitchell, T., & Lester, D. (2009). Modeling social media use: Bridging the communication gap in higher education. Journal of Advertising Education, 13, 44-57. Kelm, O. R. (2011). Social media: It’s what students do. Business Communication Quarterly, 74, 505-520. Kitchen, P. J. & Schultz, D. E. (1999). A multi-country comparison of the drive for IMC. Journal of Advertising Research, 39(1), 21-38. Laurie, S. & Mortimer, K. (2011). ‘IMC is dead. Long live IMC’: Academics’ versus practitioners’ views. Journal of Marketing Management, 27(13/14), 1464-1478. Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), 1153-1159. Ng, P. (2014). 1600 pandas haunt attention! Harpers Bazaar. Retrieved from http://www.harpersbazaar.com.hk/lifestyle/entertainment/1600-pandas-hong-kong-tour-timetable-2014 Porcu, L., del Barrio-Garcia, S., & Kitchen, P. (2012). How Integrated Marketing Communications (IMC) worksA theoretical review and an analysis of its main drivers and effects. Comunicacion Y Sociedad, 25(1), 313-348. Reid, M. (2005). Performance auditing of integrated communication (IMC) actions and outcomes. Journal of Advertising, 34(4), 41-54. Thun, J. H. (2010). Angles of integration: An empirical analysis of the alignment of internet based information technology and global supply chain integration. Journal of Supply Chain Management, 46(2), 30-44. Vance, K., Howe, W., & Dellavalle, R. P. (2009). Social internet sites as a source of public health information. Dermatologic Clinics, 27(2), 133-136.

Brown vs. the Board of Education of Topeka essays

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